ros · ie n. Angie’s great grandmother

true adj. staying faithful to all generations

ros · ie true n. the place to shop for the fashionably hip

Fashion never ceases. And Rosie True keeps up with its constantly moving pace.

Since launching our first boutique in San Marco in 1999, and our second in Jacksonville Beach in 2003, our loyal followers have come to us for the latest trends, obsessions and coveted pieces. We carry emerging and classic designers while offering affordable frocks for every aesthetic, hand-picked items for every season, and a tastefully selected shoe-of-the-moment. A unique blend of luxury and casual, hip and flirty, Rosie True is THE destination for style.

“be true to yourself”

A Little About Angie

A unique sense of style and a flair for design inspired Angie Sparks to create Rosie True. With Smith College behind her and an Art Degree in hand, Angie migrated west to Seattle where she quickly learned the specialty retail business in a beautiful downtown shop.

After returning to her hometown of Jacksonville with the vision of a very special boutique, her creativity flourished at the first Rosie True in San Marco Square. What started on a dime and a dream quickly expanded to Jacksonville Beach and online at www.rosietrue.com. From her knack for finding distinctive apparel, to helping Rosie True customers find shopping utopia, Angie’s dream is always on display.