Founded in Santa Monica, California, in 1991 by Dick Cantrell, this premium sportswear and denim fashion house stands out in the crowd because of its delicious color palette and signature design elements. The classic roll-down pant is still the top selling product because of its enduring cut and flattering shape. Hard Tail was conceived on the notion of premium tee-shirts with tattoo-inspired designs evoking that inner rockstar.

Hard Tail is known industry-wide for having the best “dyeing” process. The deep, rich and fruity colors are no accident, but rather a complicated, intricate process that remains a family secret.

Why we love: For its comfort, fit and value…and major cute factor.  It’s an absolute wardrobe essential, and ALWAYS made in the USA!